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The Motorist Awareness
Division and Rider Education Program,
through a Team effort, are committed to a
goal of establishing the safest motorcycling
environment possible. While Rider Education
trains and educates motorcycle riders, the
Motorist Awareness Division (MAD) will focus
on educating the motorist community. Our
primary goal in motorist awareness will be
to reduce the number of motorcycle crashes
with other highway users, a reduction in the
loss of life,
and a reduction
in injuries.
A New Era in Motorist
Awareness - A Simple Plan...
The Motorist Awareness
Division of GWRRA, through a “Share the
Road” campaign will pursue three aspects of
motorist awareness. Each of these three are
supportive of each other:
-
Awareness Education
- Providing motorists with First Class,
professional education through our
certified seminar presentations. Our
presentations will be developed for a
multitude of audiences, educating them
to a better understanding of
motorcyclists, the risks involved, a
heightened awareness of motorcycle
presence and what they as motorists can
do in the prevention of crashes.
"Drive
Aware!”
-
Awareness Advertisement
- Serves as a reminder to motorists that
they share the road with motorcycles.
Reinforced reminder to the education aspect.
-
Public Relations
- Interaction with the motoring public has
the ability to reflect highly on GWRRA and
to mold public opinion on how they view
motorcyclists.
Our goal in this area is
to build a rapport with motorists and leave
them with a feeling that motorcyclists are
real people who could be their friend,
neighbor, or even a relative.
The Motorist Awareness
Division has already begun working with the
Motorcycle Safety Foundation (MSF) and other
organizations within the motorcycling
community. Communications and the sharing of
information between us and these
organizations helps build our programs, sets
the stage for success and benefits the
entire motorcycling community.
M.A.D. - Saving Lives
Through Awareness Education
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