In the past we have been focusing on recruiting new members. You have all done a good job at that. Now, I think we need to focus on keeping the members we have. MED has written an article about the cost of membership and its benefits. We have posted the article this month to be able to help you. We are working on new benefits everyday to help make it easier for you to help us retain the members we have and recruit new ones.

It is very important that we look at what the Member wants. I have heard from many Members and one thing I have heard is that they want more riding and less fundraising. We need to give them what they want. We can do this by offering many different activities that may apply to different people. I know we can’t make everybody happy but we can certainly try, especially if it’s as easy as planning more rides and different rides. Some short, some long, and maybe even some over night. Maybe you want a different Ride Coordinator every month just to get some new ideas. I know you have heard many of the nick names GWRRA has received over the years but the one that bothers me the most is “Gold Wing Restaurant Riders Association.” It is time to change this perception of us.

I know this doesn’t apply to all of us, but we can all help to change what others think.